Are you looking for a new upcoming way to market?

This technology is not new but is becoming increasingly popular and seems to be a great bang for the buck.


Live streaming video is where marketing is heading.  Due to the ease of technology with incredibly low cost, we can now find business information, seminars, workshops and webinars which are being broadcast ‘live’ to a global audience over the internet.  According to Cisco, 79% of Internet traffic in 2020 will be video.  

Livecasting or livestreaming is often the term used that describes the process of broadcasting real-time, live video to an audience over the internet. The viewing device can be a desktop computer, laptop, tablet, smartphone or digital screen at home.  The broadcast can be just video, audio or both.

We have a number of livestreaming radio show companies around Long Island (such as WLINY).  You go into a studio and go on the air live.  Your listeners can not only hear you but see you as well.  These shows are often recorded and listeners can play them on demand later.

Going on a radio show is much more cost effective then doing live television or even a newspaper advertisement.  

Whether yours is a small business, a brick-and-mortar store, or an ecommerce company, you need to shrink the distance between yourself and your customer

Today’s consumers want you to convince them that you can be trusted, that you’re a resource, are invested in them, and can understand them. 

They don’t want to be marketed or sold to; they want to engage and have a conversation with you. Businesses need to spend time building rapport, a relationship, and trust with their audience, and live video is a great vehicle for that.

Many people think live video is scary because they picture themselves on the video. The best live videos are often made when you’re celebrating customers and employees. And if your live video brings people access they can’t get anywhere else, the camera doesn’t even need to be on you.

Viewers often will interact with the broadcast Host or guests or other viewers, through text chat, twitter feed, voice or webcam video.

For example, you can use live video to interview a client, a customer, or a celebrity.  Your audience can steam in questions and comments.  

You can watch the comments for questions and decide which are important enough to ask the guest. With these kinds of live videos, you are engaging your audience and all of the scary elements of being on air are taken away.


Tech Tips are Brought to you by

LIASB Technology Co-Chairs,

Joy Graceffo – Long Island Essential Software & Training

Fred Dunwoody – FJD & Associates

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