LIASB Event May 2017
LIASB Special Event
Increase Sales through Trade Show Marketing
Too often businesses buy a table or booth at a trade show and expect the magic to happen.. and usually, it doesn't. Trade show guru, John Hill will discuss the all-to-common mistakes businesses make and how to plan and prepare for a successful trade show.
Topics will include:
- Pre-show, Show and Post-show planning and activities
- Mastering the trade show choreography
- Understanding the difference between qualifying and selling