LIASB Special Event

Increase Sales through Trade Show Marketing

Too often businesses buy a table or booth at a trade show and expect the magic to happen.. and usually, it doesn't. Trade show guru, John Hill will discuss the all-to-common mistakes businesses make and how to plan and prepare for a successful trade show.

Topics will include:

• Pre-show, Show and Post-show planning and activities
• Mastering the trade show choreography
• Understanding the difference between qualifying and selling

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